Maxine Wu
Senior Director, Marketing and Communications
Maxine brings 20 years of marketing and advertising experience to Arts Umbrella. Most recently, she led the account team at Wasserman + Partners Advertising (now 9Letters), where she developed campaign strategy for a range of not-for-profit organizations, including BC Cancer Foundation, Variety – The Children’s Charity of BC, Return-It and Tourism Tofino. She also spent eight years at the UBC Sauder School of Business — her alma mater — working across brand building, recruitment and student engagement.
Maxine has a lifelong love of the arts, having spent 17 years studying classical piano. She is also an avid theatre-goer, collecting posters from the shows she sees and is quickly running out of wall space.
Help us makes a difference to the lives of children and youth
20,364
Young people accessed our programs in 2024/25
Continuing our commitment to making our programs accessible to as many children and youth in our communities as possible.
79%
Participated at no cost
Ensuring that the life-changing benefits of an accessible arts education can be experienced by all.
570
Served through bursaries and scholarships
Transforming the lives of our students through a high calibre arts education.